Farid Kuresha joins Zee Group's OOH Company
08 Jan 2009
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Farid Kureshi has joined Zee Group as CEO of its out of home company. Via OOH, which he founded. Via now becomes a subsidiary of Zee Group.
Kureshi, is a former chief operating officer of Times OOH and had been with the Times Group for more than six years, having joined as national sales head for Radio Mirchi in 2001. He was appointed COO in 2005.
Kureshi quit the Times last year to set up Via OOH. Kureshi will be based in Delhi.
Via, a start-up, is less than a year old now. Getting into OOH made eminent business sense for the Zee Group.
