Philippe Berthelot promoted to global business director for Lipton tea account
16 Feb 2009
Omnicom-owned DDB Worldwide has promoted Philippe Berthelot to global business director for its Unilever-owned Lipton teas account.
Berthelot was appointed to the account as European business director a year ago and has worked for the agency for 12 years. He will be based at the agency's Paris office and report to European president Michael Bray.
The appointment follows Unilever's consolidation of the global Lipton account into DDB Worldwide last year. The agency has worked with the brand in the US in 2004 and across Europe since 2005.
The iced-tea brand, which is operated as a joint venture between Unilever and PepsiCo spends in the region of £10m globally, and was recently licensed to Britvic for manufacture, distribution and marketing in the UK, a relatively small market for the brand.
Britvic recently restructured its marketing department to create two separate teams to handle its own brands and the licensed brands it handles for PepsiCo, which include 7Up, Gatorade, V Water as well as Lipton Ice Tea.
