Prasson Joshi to judge Titanium and Integrated Lions category at Cannes
16 Feb 2009
Prasoon Joshi, executive chairperson, McCann Worldgroup India, and regional creative director, McCann Asia Pacific will be one of the judges in the Titanium and Integrated Lions category at Cannes 2009.
Joshi will be the first Indian to be part of this jury. He will be judging the entries along with nine other admen from across the globe.
In the category, Titanium and Integrated, Titanium aims to honour breakthrough ideas, while Integrated Lions will reward state-of-the-art integrated campaign entries.
Last year, India picked up its first Lion in the Titanium and Integrated category for the Lead India campaign by JWT. It was the first time that a campaign from India had been shortlisted for this category.
Last year, JWT led the awards tally for India with seven Lions, thanks to the Lead India campaign. Leo Burnett was at the second position, with six Lions for the Luxor Highlighter campaign.
Joshi was the chairman of the Cannes Outdoor and Ambient jury last year. Besides that, he has judged the One Show, Asian Advertising Awards (more popularly known as the Spikes), Ad Fest, D&AD Global Awards and Malaysian Creative Circle (MC2) awards.
