Satyajit Sen, MD, ZenithOptimedia promoted to CEO

ZenithOptimedia has promoted Satyajit Sen, managing director - North, as CEO with immediate effect. Meanwhile, Ambika Srivastava will continue to lead the agency in her new role as chairperson, in addition to her other major duty as chairperson of Vivaki Media Exchange.

Sen has in depth knowledge and understanding of the Indian media market as well as clients' businesses and deep insight of the challenges facing the industry.

Steve King, CEO, ZenithOptimedia Worldwide, said, ''We are delighted that Satyajit will be leading ZenithOptimedia India into its next era of growth.''

On his new role, Sen said, ''My new role involves taking on new challenges and carrying forward the thought leadership of ROI. Ambika has been a great leader, who has created incredible benchmarks for us at ZenithOptimedia India, and I am looking forward to carrying that legacy and taking this team to newer heights through stronger client relationships – current and new, and re-affirming our commitment to
ROI.''

India is a strategic market both for businesses and brands worldwide and ZenithOptimedia's client acquisitions are testimony to media agency's hallmark – the ROI Blueprint. With the addition of Usha International business to its client roster, ZenithOptimedia India has reached $100-million mark for new business acquisition for 2009.