Vaybhav Singh and Swami Anand Tirth to join Dhar & Hoon
11 Feb 2009
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Vaybhav Singh and Swami Anand Tirth, has decided to quit their post as creative directors at McCann Erickson. Singh used to work on copy and Tirth on art. They will take charge of the creative functions at Dhar & Hoon.
Singh and Tirth were with McCann Erickson for almost two years and have worked on different brands such as Reebok, Microsoft, Xbox 360, HappyDent, Dabur, and Chevrolet Captiva. The duo was responsible for some highly creative campaigns for Reebok during their stint at the agency.
Both Singh and Tirth have worked with Abhinav (Dhar) and Ajit (Hoon) in the past.
Their work has been featured in Luerzer's Archive and their television commercial for Hyundai Santro Xing was a finalist at the Media Asia '05 awards.
