Marketing
Apple ropes in Softbank's retail arm Brightstar for big Indian expansion plans
28 Jan 2015
Apple is planning to invest in direct advertisement, while earlier the advertisement was handled by the retail partners only. This is a rare move by Apple as it is done only in big markets like US and UK
US brewery to remove ‘Gandhi-Bot’ label, rename beer
24 Jan 2015
In a travesty of the Mahatma’s message and values, the Gandhi-Bot beer, was promoted as “fully vegetarian” and “an ideal aid for self-purification and the seeking of truth and love.”
US discount retailer Target to abandon Canada
19 Jan 2015
Amazon sellers sold 2 billon items in 2014
06 Jan 2015
Amazon says the growth of mobile and the introduction of the Amazon Seller App had had helped boost sales for merchants this year