Google planning digital newsstand to take on Apple strategy

Google is said to be in the process of creating a digital newsstand for its Android smartphones and tablets to take on Apple's iTunes store for its iPad magazine and newspaper apps.

Responding to Apple's digital content strategy, Google is making a stronger push, which aims to feature major publications on smartphones and tablet computers based on the Android operating system.

According to the Wall Street Journal, the search engine is wooing publishers to come out with versions of their publications suited to the Android mobile gadgets for a new
"Google-operated digital newsstand."
 
According to the Journal, Google's plan would include taking a smaller cut than the 30 per cent Apple charges for applications sales on iTunes, with Time Inc, Conde Nast and Hearst Corp.

Google has also suggested sharing personal data about application buyers, a move, which some users wary of targeted advertising may not particularly like.

Without confirming of denying the plans, the internet search giant said in a statement: "We've consistently said we're talking with publishers about ways we can work together, including whether we can help them with technology for subscription services. We have nothing specific to announce at this time."

Analysts say Apple has done well with its digital magazine and newspapers tailored to be available on its iPad tablet computer and iPhones through its iTunes store.