Google to tweak search results in India to beat slow net speed

04 Oct 2014

To address slow wireless connection of mobile internet users, Google has announced an upgraded version of search results, targeted at Indian users.

Google India's blog post titled 'Announcing fast access for mobile users' noted,

"The Internet is a global gathering space of infinite opportunity, where people from around the world can exchange ideas and access humanity's knowledge. Everyone should have equal access to the Internet's information to improve their everyday lives, regardless of who they are or where they live.

"Increasingly, people in India are accessing the Internet through mobile devices such as their smartphones. However, not all of these devices come with fast, cheap connections. Today, we're launching a new streamlined version of our search results page in India to help.

"Now, we will automatically check to see if a user has a slow wireless connection and deliver a fast loading version of Search. Fewer bytes means you get your answer faster-and cheaper! Google's high-quality results will remain the same, but elements such as images and maps will only show up when they are an essential part of the result."

The search giant said this was just another step it was taking to organise the world's information and make it accessible to everyone, including those who do not have fast mobile connections.

According to commentators this was a good initiative and would naturally help the Android One platform, as it was a well know fact that India had the lowest broadband speeds in the entire Asia-Pacific region.