Kenstar resorts to aggressive strategy for air-conditioners
By will be available at mos | 19 Apr 2003
New Delhi: Kenstar, the home appliances major, now has a complete range of 11 models of air-conditioners. The company offers small to large and split to window models, which makes it a very comprehensive range in the market. Kenstar will now be visible in different models, price and sub-segments of ACs which makes it a serious and competitive player in this category.
Additionally, Kenstar has also introduced a brand-new technological innovation called the 'Ice Factor.' This innovation is an answer to the Indian summer — a superior technology that promises really cool temperatures that stay that way.
Says Kenstar president and CEO Rahul Sethi: "Kenstar will now be seen as a serious player in the AC category as we are now offering 11 models catering to different needs of the market. There will be no drop in prices but new technologies and new product variants will be available at most-competitive prices. We are the only company today offering Ice Factor to our valued customers, which is a serious offer on the technology platform to the AC market."