Taj Group adds Maldives property to Vivanta brand

The Taj group has added another property under its Vivanta brand. The Taj Coral Reef, Maldives, has now been re-branded Vivanta by Taj - Coral Reef, Maldives. Maldives president Mohamed Nasheed inaugurated the hotel yesterday.

This is the first international hotel to carry Taj's Vivanta brand.

Nasheed said the government would welcome Indian and other international business enterprises who wish to invest in the Maldives.

The Maldives property is the third for the group under this brand. The other two are in Whitefield, Bangalore, and Panjim. The Vivanta properties are smart and contemporary in the premium division of the group, which comprises a mix of business and leisure hotels catering to the upper upscale segment.

The nine-acre resort is located on Hembadhu Island, about 30 km from the Male airport and is the second property of the Taj.  While Taj Exotica Resorts & Spa, Maldives, is targeted at the luxury segment, Vivanta caters to the 'upper upscale' segment of travellers.

While Vivanta has a luxurious yet informal experience at great value, Taj Exotica is a more plush and super-luxury property.

The focus markets for the Vivanta brand are the UK, Japan, India, Korea, Russia, France, Germany, and Italy.