Tata Docomo to offer personalised service messages on Facebook

Tata Docomo plans to offer personalised service messages on ''Facebook'' in the coming days, Business Line reported.

These messages would appear on the right hand side of the user's screen (Facebook wall) and would not be displayed as public messages and would look at pushing the telcos value-added services (VAS).

Some of these would include messages such as subscribing to a particular caller tune or reminder on refilling data-packs. Even customised messages would be sent on the basis of browsing history of the customer (on the social networking site).

For instance, a Kishore Kumar fan might have a specific service message asking him to subscribe to a specific set of caller tunes only (songs by Kishore) or some user might be alerted on the expiry of his data pack in advance.

Praveen Gupta, head, digital business, Tata Teleservices Ltd, said the project was being implemented on a pilot basis and will soon be introduced on a commercial scale, though he offered no time frame for its introduction.

He added, the company had done a pilot where based on a customer's browsing history personalised or customised services could be offered that would mostly be the company's value-added services.

Speaking about the company's "Millenials Decoded" survey on people aged upto 34 years, he said 40 per cent of users took to the internet as the first source of news and 45 per cent for entertainment news, Economic Times added.

Over mobiles and laptops, it was 33 per cent for news and 36 per cent for entertainment, while traditional sources like newspapers, magazine and television were below 20 per cent.

On counts of trust and credibility, however, traditional media topped the chart he added.