Tatas in direct-to-home TV pact with Star

By The Tata group on yester | 21 Jan 2004

Mumbai: The Tata group on yesterday formally announced its entry into the direct to home (DTH) television space.

According to an official statement, the group holding company, Tata Sons, will hold 80 per cent equity in a joint venture with the Star Group for launching a DTH platform in the country. The venture is subject to requisite Government approvals.

"The Tata group and the Star group look forward to building India's largest digital television platform and offering a range of channels, including exclusive channels with interactive features and services,'' the statement said.

No financial details, including investment size, were available. "We are not disclosing those figures now,'' a spokesperson for Tata Sons said.

The joint venture, under discussion for some time, was finally signed today. The spokesperson for Star India also declined comment on the subject.