Triton, Concept, Mudra to share GIC's creative mandate
13 Jul 2010
General Insurance Corporation of India (GIC) has roped in Triton communications, Concept Communications and Mudra Communications to look after its creative duties.
The agencies were empanelled after a multi-agency pitch and will help build GIC as a brand.
GIC had not made significant investments for its communications mandate prior to this.
GIC, incorporated in 1972, provides reinsurance to the direct general insurance companies in the Indian market and is the sole reinsurer in the domestic arena.