JD Power: Rs1-lakh car — a global case study
By Our Corporate Bureau | 23 Mar 2007
New Delhi: The much hyped Rs1-lakh car from Tata Motors has become a global case study, global consultancy firm J D Power said.
The consulting organisation said if the Tatas are able to get quality and customer satisfaction parameters right, the 'people's car' could shift buyers from a top-end two-wheeler on account of its safety and convenience factors.
However how far reaching the dent is will depend on the product's performance, after-sales service and overall customer satisfaction JD Power said.
JD Power said the car was being monitored by automobile industries across the world for possible replication in different markets and if the car is successful, it could spark demand in a new segment.
The firm, however, cautioned that Tatas would need to get the product right at the first shot as the dynamics of the Indian automobile market have changed over the years.
