Nipuna clinches €7-million animation deal

Mumbai: Nipuna Services Limited, Satyam's BPO subsidiary,. And the world's first and only eSCM capability level 4 service provider, has signed a deal along with 4K Animation GmbH, a German animation company for various animation projects. 4K Animation focuses on the development and production of innovative digital special effects and 3D character animation for film and TV productions.

The deal size is worth E7 million (equivalent to $ 8 million) for animation. This is one of the largest animation deals won by an Indian BPO company.

Nipuna will work jointly with 4K Animation on animation projects for an international action, adventure and fantasy Hollywood film directed by Paul Nicholas, and also provide 3D animation for a TV production and commercials. Nipuna will provide VFX and CGI services along with the German company. The 4K Animation global team with professionals from seven nationalities would be working along with Nipuna's team on the same projects. Nipuna will deliver these projects from its delivery centres in Hyderabad, Chennai and Bangalore.

"Nipuna has been investing continuously to build its niche competencies and best-in-class execution services. The 4K Animation engagement is a significant milestone in validation of our high class delivery outsourcing strategy," said Venkatesh Roddam, CEO, Nipuna..

Jan Schmidtgen, managing director, 4K Animation GmbH, said that having Nipuna onboard as 4K Animation's partner is a great coup for his company. "Nipuna has the potential and skilled resources to grow at a rapid rate in the animation industry. We are very proud to be partnering with Nipuna," added Schmidtgen.

"In addition to the significant annual revenues, this is the first global engagement that allows Nipuna to utilise its animation service competencies in its entirety. Nipuna's strategy to grow in animation and high-end BPO services is beginning to bear fruit," said Satyanarayana M, Nipuna's Chief Financial Officer.

Nipuna, is one of India's leading end-to-end BPO service providers with full service expertise for multiple industries including telecom, insurance, pharmaceuticals, financial services and manufacturing industries.

4K focuses on the development and production of innovative digital special effects and 3D character animation for film and TV productions.