Vodafone brings back ZooZoos as IPL mania unfolds

ZooZoos, Vodafone's adorable animated mascots, are marking their return this Indian Premier League 2014 (IPL 2014), communicating the GSM operator's products and services.

This time, the march of the Zoozoos would begin with television campaigns with the first two commercials revolving around the operator's two product propositions. These product propositions are 'Choose Your Number' and 'Chhota Credit', the company said in a statement.

The entire IPL 2014 campaign releasing on April 16, focuses on Vodafone's customer service and will promote several products and services such as voice, mobile internet, customer service and retail.

''Vodafone has always kept the customer at the centre while designing products and services and thus delivered superior customer experience. The IPL 2014 campaign will showcase a gamut of products and services which delivers on the promise of a differentiated telecom brand experience, thus making lives of our customers simple and convenient,'' said Ronita Mitra, senior vice president (brand communications and insights) at Vodafone India.

''The ZooZoos have become a big part of India's cultural conscience. Breaking through the monotony and fatigue, the ZooZoos have been presented in a refreshed and engaging creative format to communicate our proposition. This year it will be very entertaining for the viewers to spot the pop-culture reference in each of the ads and talk about it,'' Mitra added.

Apart from television, the campaign would be supported by out-of-home advertising, digital and other media.