Apollo Tyres appoints Capital as creative partner

22 Jun 2009

1

Apollo Tyres has appointed Capital as its creative partner for its passenger vehicles tyre business.

Back in August 2007, Apollo ended its three-year association with JWT, which had scooped the business, valued at Rs 20 crore in 2004, from  Everest Brand Solutions, which used to handle the entire portfolio for the brand.

Prior to Everest, Publicis was the creative custodian for the brand.

Capital has worked on the brand in the past, when it was involved in the launch of Apollo's two-wheeler tyres almost a decade ago.

Presently, the commercial tyres business vertical of the brand continues to be handled by M&C Saatchi, which won the account in 2007.

The media duties for the brand continue to be handled by MindShare, which had scooped the account in 2004, out of The Media Edge (TME).

Early this year, Apollo went in for an image makeover and adopted a corporate identity after a period of 35 years. The change was initiated to capture the evolution of Apollo Tyres, from being predominantly a tyre maker for commercial vehicles to a leader across diverse customer segments.

Also, the brand then had its eye on the European market, for which it needed a refurbished look. Last month, Apollo Tyres acquired a 100-per cent stake in the premium European tyre manufacturer, Vredestein Banden BV (VBBV), based out of the Netherlands.

Business History Videos

History of hovercraft Part 3 | Industry study | Business History

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2 | Industry study | Business History

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1 | Industry study | Business History

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | Industry study | Business History

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more
View details about the software product Informachine News Trackers