Barista becomes Barista Lavazza
11 Jun 2009
All Barista Espresso and Barista Crème outlets across India will now be known as Barista Lavazza and Barista Crème Lavazza, respectively.
Barista, now owned by Italy's largest coffee company, Lavazza. which in April 2007 bought it from its founder C Sivasankaran, founder chairman of Sterling Infotech group, along with along with the vending machine coffee company Fresh and Honest Cafe Limited, in a deal reported at around $125 million.
Since then, the Barista brand has adapted itself to several nuances of the Lavazza brand identity in various stages.
All the elements at the stores in terms of merchandising, signage, crockery, packaging and the signature walls have been integrated to reflect the values, imagery and romance of Brand Lavazza.
Lavazza is the sixth largest coffee roaster in the world. It has a 46.5-per cent share in the Italian retail market and operates in over 80 countries.
Barista was established in February 2000 by Barista Coffee Company Limited, to recreate the ambience and experience of the typical Italian neighborhood Espresso Bars in India.
Barista Lavazza is now in the process of enhancing customer experience by focusing on multiple touch-points like the design of the store, the level of its service and the quality of its products.
At present, the Barista Coffee Company has over 230 Barista Lavazza Espresso Bars and Barista Crème Lavazza in over 30 locations in India. Besides India, Barista Lavazza also has cafes in locations across Srilanka, Bangladesh, Oman and the UAE.
