Dell, GOME tie up for PC sales in China
By Our Corporate Bureau | 25 Sep 2007
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Mumbai: Dell Inc, the world's No 2 personal computer maker, has tied up with GOME Electrical Appliances Holding Ltd, China's largest electronics retailer to sell its latest range of PCs and improve its mainland market share.
The tie-up with the GOME Group follows Dell's similar moves in the United States to expand beyond its direct-sales model to increase sales and market share after losing the top-selling PC slot to Hewlett-Packard Co last year.
"This adds another dimension to the Dell direct model," Michael Tatelman, vice president of marketing and sales for Dell's global business, told reporters.
China's market is dominated by domestic giant Lenovo, whose 35 per cent market share is almost triple nearest rival HP's.
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