Ford's new Fiesta to be launched in India
22 Feb 2011
Ford India today said that its new Fiesta will be launched in India this year, making it the first of the eight new global products that Ford plans to introduce by the middle of this decade.
Announcing the new Fiesta's arrival, Michael Boneham, president and managing director, Ford India said, ''We are delighted the new Fiesta is coming to India. It will provide Indian customers a premium sedan that reflects their personality in terms of style, technology and performance, and will add a new level of diversity and dynamism to our showrooms."
The new Ford Fiesta will be built at Ford's Chennai plant and Indian consumers can look forward to a hi-end sedan that will provide sporty design, great ride, dynamic performance and array of smart technologies, the company said in a statement.
"The new Fiesta will augment the current range of Fiesta vehicles in India, which remain an integral part of our product line-up,'' Boneham added. ''Our stepped-up launch plan builds on the incredible consumer response to the Ford Figo, which in 12 months has transformed our presence in India and attracted many new customers to the Ford brand."
