Grey Worldwide India wins the accounts of Tetra Pak, Biocon
By Our Convergence Bureau | 12 Mar 2003
Mumbai: Grey Worldwide India has won the accounts of Tetra Pak and Biocon. The Tetra Pak account, won after a hotly contested pitch between Grey, Quadrant, McCann-Erickson and Bates, is worth Rs 3.5 crore. The Bangalore-based Biocon account was also a multi-agency pitch.
Grey Worldwide has been on a winning spree these past few months having lately acquired new accounts like Medimix and Hyundai Terracan. MediaCom India, the media independent unit of Grey Worldwide India, has also recently won the AOR businesses of NDTV, Bridgestone, VST, Maxwell Apparel and Johnson & Johnson.
“We are very pleased to have Tetra Pak and Biocon on board, particularly as we competed with the best in the business. We believe we offer a healthy combination of creativity and an understanding of the consumer as well as the client''s business that sets us apart. We are glad that our clients recognise our strengths,” says Nirvik Singh, chairman, Grey Global Group South Asia. “Grey’s success can be largely attributed to the fact that we are looking at business solutions for our clients rather than mere advertising solutions.”
The Grey Worldwide network spans 90 countries. In India, Grey Worldwide today shows revenues of Rs 380 crore and is well on its way to becoming an integrated marketing communications company.
