Mercedes-Benz to sell used cars in India
29 Jun 2010
Mercedes-Benz today launched 'Proven Exclusivity', its global pre-owned (used) car sales programme, in India.
The programme uses specific global benchmarks for vehicle evaluation, quality and warranty to offer Mercedes-Benz certified pre-owned cars to customers, the company said.
Wilfried Aulbur, managing director and CEO of Mercedes-Benz India, said: "Comprehensive evaluation and refurbishment criteria, scientific tools for audit and inspection as well as manufacturer-backed warranty go into the making of a certified 'Proven Exclusivity' vehicle."
"Customers can also drive in their existing vehicles and drive out with their new Mercedes-Benz cars by utilizing the trade-in route under 'Proven Exclusivity.'"
The pre-owned car market in India is estimated at approximately 10-15 per cent of new car sales in 2010 and is estimated to grow substantially for the next couple of years.
Mercedes-Benz, with 15 years of presence in India, has sold approximately 30,000 vehicles in India. This has created a significant potential for the Mercedes-Benz pre-owned car market in India.
