Nokia most trusted brand; Tatas, Sony make top three
21 Jan 2011
Finland-based mobile handset brand, Nokia is the most trusted brand in India according to a study released by The Trust Research Advisory (TRA).
Nokia is followed by the Tatas, and electronic majors Sony, LG, Samsung at the third, fourth and fifth spots respectively.
Reliance, Maruti, LIC, Airtel and Titan brands made up the top 10 trusted brands in India.
Besides Nokia, handset makers like Blackberry, Micromax and Maxx Mobiles also feature in the top 100 trusted brands, implying that mobile phones are a highly trusted category.
''The era that we live in is characterised by an enormous trust deficit. In current times, however, trust has become far more complex and difficult to decipher, and trust deficit exists for several reasons, known and unknown,'' said N Chandramouli, CEO, TRA.
For the study, TRA reached out to 2,310 respondents in nine cities across India, questioning them on 61 different components for 16,000 unique brands.
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