Reliance ties up with Gameloft

Reliance Mobile has tied-up with US-based Gameloft, a mobile games company that specialises in developing mobile games based on world celebrities and Hollywood movies. As per this tie-up, Gameloft will soon release an unique mobile game based on the life of Paris Hilton. The game is called Paris Hilton's Diamond Quest.

This is the first official mobile game from Paris Hilton, showing the star's glamorous side and elegance. By hosting this game on its network, Reliance will offer its subscribers a rare look inside the doors to Paris Hilton's stunning universe studded with diamonds and sapphires! She has been an actress, a model, and a television star.

In the game, Paris needs help to launch her own line of jewelry. Reliance enables its subscribers to hop on board her private jet and travel with Paris Hilton to today's hottest cities (New York, Cancun, Paris, London, and others) in search for exceptionally rare jewels. The player has to make it past numerous puzzles along the way. Reliance Subscribers will be offered choice of several game modes that have different rules but are all based on a similar concept that is both simple and exciting.

As part of its tie-up with Reliance Mobile, Gameloft will also launch the mobile games version of some of the latest Hollywood offerings on Reliance's CDMA and GSM networks across WAP/Brew, Blackberry platforms. These include Night At Museum 2, Terminator Salvation and The Mummy 3.

Interestingly, Night At Museum 2 released across Indian cinema houses on Friday July 24 while Terminator Salvation has been one of the biggest Hollywood successes in recent times.

According to Krishna Durbha, head - VAS, Reliance Communications, "Our tie-up with Gameloft is part of our strategy to strengthen our gaming portfolio. Indians love celebrities and movies. Through these unique offerings, we are making sure that our subscribers derive added excitement by not only playing games on their Reliance Mobile but also play games based on super-hit Hollywood movies and world famous celebrities."

As part of the larger game-plan, Gameloft will also offer Reliance Mobile a portfolio of games based on Ferrari World Championship, Wimbledon 2009, Spider-Man Toxic City, and a few offerings based on famous television series including CSI: Miami.

Gameloft has partnership agreements with leading licensors and sports personalities such as Ubisoft Entertainment, Universal Pictures, ABC, Dreamworks Animations SKG, Endemol, 20th Century Fox, Viacom, Sony Pictures, Touchtone Television, Warner Bros., FifPro, Ferrari, Paris Hilton, Gus Hansen, Kobe Bryant, Derek Jeter, Reggie Bush, Chuck Norris, Jonny Wilkinson or Robinho allow Gameloft to form strong relationships with international brands.