Samsung launches the touch screen F480 in India

Samsung Telecommunications India today launched the F480 in the Indian market. The Samsung TouchWIZ has innovative features like customizable 'Drag n Drop' and auto smile shot that combined with the full touch navigation feature makes the phone usage experience easy and user friendly.

The Touchwiz's 5 MegaPixel, AutoFocus-LED Flash camera, metal body casing and luxurious leather cover combine the best of form and function to create new benchmarks in lifestyle space in mobile phones.

The TouchWIZ is being launched alongside the Olympic Games 2008 and the entire communication campaign for this phone is centered around the Olympics. Announcing the launch of this new phone, Sunil Dutt, country head, samsung telecommunications India, states ''Given the growing consumer interest in touch screen phones , the Samsung TouchWIZ offers a brilliant full touch navigation experience ; widgets with 'Drag and Drop' technology and User Interface with Haptic Feedback which makes the experience of using the phone highly interactive and easy. The TouchWIZ strengthens Samsung's lineage in touch UI with the already existing portfolio of I780 & I710, the Giorgio Armani P520 and Soul.

The innovative, quick and simple 'drag and drop' technology of the Samsung TouchWIZ allows widgets to be selected from the left panel of the screen and dropped anywhere on the home screen. Since the Widgets comprise widely used applications like clock, calendar, alarms, Music Player, FM, Games and Profiles, this practically equips the user to set hotkeys on the touch menu for all these functions as per their will. The colorful widget icons add a dash of color and life to the idle phone screen and desktop. ''We believe that the Samsung TouchWIZ with its sleek styling, advanced functionality and its engaging user interface is the perfect answer for consumers going in for touch screen phones.'' said Mr Dutt.

The Samsung TouchWIZ with its 5.0 Mega pixel camera answers today's customer needs as the perfect digital camera and multimedia mobile combined into one single device. Innovative 'Auto Smile Shot' feature makes its worldwide debut in Samsung TouchWIZ. In addition, Samsung TouchWiz is equipped with face detection, image stabilizer, auto focus, CMOS video lens and Wide Dynamic Range (WDR)- features found in  the more advanced digital cameras of today.

The Samsung TouchWhiz is compatible with GPRS, EDGE, 3G, HSDPA (7.2mbps) networks and functions on GSM 900/1800/1900, and WCDMA 2100 bands. The phone is equipped with 240MB of internal memory, which can be expanded up to 8GB via the microSD memory card slot.

The phone is piced at Rs. 20,990.