Tata Motors makes re-entry into Australian market
23 Jul 2013
Tata Motors has announced its plans to re-enter Australian market with the introduction of a range of light commercial vehicles (LCV) that would be distributed through Fusion Automotive Pty Ltd.
Australia's Fusion Automotive will have exclusively marketing and distribution of the Tata Motors brand in Australia.
Tata Motors will introduce a range of LCVs, in both the 4x2, 4x4, single and crew-cab variants, with Euro V Turbo diesel engines.
''We are very pleased to announce our entry in Australia and this marks an important milestone in the continued expansion of our global footprint. As we launch products tested and validated across some of the toughest terrains into the Australian market, we are happy to partner with the Fusion Automotive, who bring to table their tremendous insights for this market,'' Karl Slym, managing director, Tata Motors, said.
''We are extremely pleased and proud to be the newly appointed distributor for Tata Motors in Australia. The vehicle range, starting with light commercials, will be competitively priced and will offer a greater level of value than what is available in the current market. There is no tougher place on earth to test vehicles than on some of the toughest and most demanding roads across India, and we believe that gives us a competitive advantage with the range of Tata Motors products,'' said Darren Bowler, managing director, Fusion Automotive, Australia.
The light commercial segment is now the third largest segment of the Australian new-car market, with 13 major brands in the 4x2 and 4x4 categories.
''We believe there is demand in Australia for a utility range of vehicles with the toughness and value for money equation that Tata Motors products deliver,'' Bowler added.
Fusion Automotive plans to appoint dealers across Australia with the estimated size of the dealer network being at 13 by the end of the year.
There are further plans that Fusion Automotive will be expanding the network across Victoria, New South Wales, Queensland, South Australia and Western Australia over the next 12 months to about 25 dealers.
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