Videocon assigns media duties to ZenithOptimedia

22 May 2009

1

The Videocon Group has awarded its media mandate to ZenithOptimedia after evaluating a multi-agency pitch.

The account is estimated to be in the region of Rs200 crore

Videocon earlier carried out its media planning and buying through Confidence, the in-house media division of the group.

The brand is going through a complete makeover. The consumer electronics and appliances business was given to McCann Worldgroup's second agency, T.A.G., while its five group brands - Sansui, Electrolux, Akai, Hyundai and Kelvinator - as well as Kenstar, were awarded to Saatchi & Saatchi.

The brand also forayed into two new verticals - its DTH venture - D2H+, which lies with Publicis Ambience and the telecom venture, Datacom Solutions, which was also awarded to T.A.G.

Videocon is expected to launch a new brand identity, developed by international brand consultancy Interbrands, by the end of June 2009.

Business History Videos

History of hovercraft Part 3 | Industry study | Business History

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2 | Industry study | Business History

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1 | Industry study | Business History

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | Industry study | Business History

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more
View details about the software product Informachine News Trackers