Yahoo! presents Effie Awards

New Delhi: Yahoo! India, the leading Internet communications, commerce and media company, brings the Effie Awards for the second time in succession to India. The Effie Awards for effectiveness in advertising, organised under the aegis of Advertising Club of Bombay, will be announced at a ceremony at the Taj Lands End Mumbai on 22 August 2003.

The Effie Awards reward campaigns that worked for clients most effectively. Yahoo! India's innovation in its marketing solutions to advertisers has made it a leader in online advertising creativity and effectiveness. Through its association with the Effie 2003, Yahoo! India is playing a huge role in getting more agency media and creative people to know that online advertising is effective. This association will draw the attention of a very special audience of planners, creative directors, strategists and writers to the Internet as an effective medium.

The Effie Awards brings together creative and strategic minds. Yahoo! India's association with the Effie encourages these creative minds to use the dynamic opportunity of the Internet. Yahoo! India combines online creativity with effective and targeted online media plans for its client solutions to increase overall reach of a multimedia campaign where the Internet is a component of the overall clients' media plan. The Yahoo! front page innovations have become a huge success across all 24 countries where Yahoo! operates.

Says Yahoo! India director (sales and business development) Neville Taraporewalla: "The key to leveraging the online medium is to have the thought processes start from the creative mind on the drawing board. Our efforts will be successful if more and more agencies and their creative departments when ideating think about taking their campaigns online right from the drawing board stage than source the creative element separately."

In order to help creative minds devise innovative marketing solutions, Yahoo! India has created a website dedicated to providing effective marketing solutions to its clients. has been built to provide marketers with a wide range of marketing solutions and tools to help them leverage the Yahoo! Network to meet their marketing objectives.

Yahoo! India has made compelling marketing programmes online to engage the user better and longer. Included in this site are case studies, which show how leading companies across the globe used Yahoo! solutions to enhance their marketing programmes to successfully extend their brand as well as their bottomline.

Yahoo! India, launched in June 2000, offers comprehensive branded network of services to more than 180 million individuals worldwide each month and over 28 million Indians connect to Yahoo! network of services. Yahoo! India is the 23rd world property in Yahoo!'s comprehensive global network. Yahoo! attracts the largest traffic of netizens in India.

To further meet the needs of local consumers, Yahoo! India offers comprehensive local and global information in the areas of news, finance, cricket, mobile, movies and greetings. Today Yahoo! India has an enviable client list comprising of leading advertisers and corporate clients across a host of industries and has a robust and fast growing business in wireless services enabling several of its offerings through leading network operators.