Ajay Vidyasagar may join Sun TV

Ajay Vidyasagar, who had quit Star India as president, content and new media, is likely to join Sun TV as CEO.

Vidyasagar was with Star for 14 years, beginning with ad sales and marketing and since then had played various roles, including commercial director at Channel [v], moving on to heading the regional channel when STAR acquired Vijay TV down South.

After this he became head of the marketing team of first Content and Communication, and later added New Media to his repertoire too.

As New Media head, Vidyasagar had looked after the entire Internet business of STAR, while working closely with Fox Interactive in Los Angeles.