Nick Jones joins Leo Burnett marketing arm Arc Worldwide

Nick Jones recently joined Arc Worldwide, Leo Burnett's marketing services arm, as its newest EVP, retail practice lead and account director.

A senior integrated professional with more than 15 years experience creating, developing and leading retail and multi-disciplinary teams, Jones is a welcome addition to the Leo Burnett Group.

Jones started at Arc Worldwide in September, and is already working toward enhancing Arc Worldwide's robust retail marketing practice, which partners with some of the world's top brands, including P&G, The Coca-Cola Company and McDonald's.

As part of Jones' charge to continue Arc Worldwide's innovation and thought leadership within its retail practice, he is overseeing the implementation of a consistent vision for the discipline and best practices in the retail space. In addition, Jones will take the lead on several key accounts, including Comcast, Miller-Coors and Coke.

Before joining Arc Worldwide, Jones led the London office of the IPG/DraftFCB agency, Rivet London. As managing director, Jones was charged with creating the agency from the ground-up, along with managing every aspect of the office, including positioning, name, branding, organisational structure, staffing, credentials, go-to-market plans, strategy and creative development processes.

Jones personally hired all current employees, growing the office to a staff of 30 retail and shopper marketing experts. Previously, Jones was with DraftFCB as a group account director, where he led the global Nokia retail business responsible for retail marketing, promotions and customer relationship management for the "Nokia Nseries" of multimedia devices.