Advertising / branding
Ad spending to grow 10%, hit Rs61,204 cr this year: GroupM
15 Feb 2017
Demonetisation in the last quarter had a negative impact of about 2 per cent on the total adex in 2016, says a report
Mercedes, Honda, Reuters ads found on jihadist websites
13 Feb 2017
High-profile companies such as Mercedes-Benz, Honda and Sandals Resorts are inadvertently advertising on jihadist and other extremist websites, a new investigation reveals
Facebook offers outside audit of ad data
13 Feb 2017
Tata Group drops out of Brand Finance top 100
06 Feb 2017
Google overtakes Apple as world’s most valuable brand
04 Feb 2017
Apple has "overexploited the goodwill of its customers" and "repeatedly disillusioned its advocates with tweaks when material changes were expected", says the latest Brand Finance Gobal 500 report
Dumping Motors, Tesla becomes Tesla
03 Feb 2017
Pacific Gas & Electric Corp ordered to admit guilt for safety violations through ads in papers, TV
27 Jan 2017
Facebook testing mid-roll video ads
14 Jan 2017
Patanjali the most disruptive brand of 2016, says study
31 Dec 2016
Patanjali Ayurved with its generic products has turned out to be the most disruptive force in the fast moving consumer goods market in India in 2016, with projected sales of Rs68,000 crore by 2020
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
History of hovercraft Part 3...
Today I shall talk a bit more about the military plans for ...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of hovercraft Part 2...
In this episode of our history of hovercraft, we shall exam...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Hovercraft Part 1...
If you’ve been a James Bond movie fan, you may recall seein...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Trams in India | ...
The video I am presenting to you is based on a script writt...
By Aniket Gupta | Presenter: Sheetal Gaikwad
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