Advertising / branding
Nokia to become Lumia as Microsoft takes control
22 Oct 2014
Apple, Google retain top spot in Interbrand’s 100 Best Global Brands
11 Oct 2014
After displacing Coke from the top spot last year, Apple retained the No 1 spot with a brand value of $118.9 billion, while Google at No 2, was assessed at $107.43 billion
The CMO survey: social media spending high, but impact difficult to prove
19 Sep 2014
Chief marketing officers from top companies expect to spend more than ever on social media, but many remain unsure how to demonstrate its impact on their businesses, a new survey reveals
ASA rules against two Virgin Media ad claims
18 Sep 2014
Online advertising market to touch Rs3,575 crore
03 Sep 2014
The online advertising market in India is projected to reach Rs3,575 crore by March 2015, a 30-per cent rise from Rs2,750 crore posted as of March 2014
e-retailer Amazon set to challenge Google, MS with new ad system
23 Aug 2014
Amazon's system would resemble Google's AdWords, and is planned to make it easier for marketers to reach the users
Google cracks down on “super-naughty ads”
07 Jul 2014
Though Google would not ban adult advertising in general, it said it would tighten the screws on the content of the ads
Kids who know unhealthy food logos more likely to be overweight
28 Jun 2014
Studies have shown that people who are overweight at a young age, tend to stay that way
E-cigarette makers using Twitter to skirt US ad ban: study
19 Jun 2014
Research reveals of all the tweets on e-cigarettes nearly 90 per cent were commercial tweets and only 10 per cent were individual consumer opinions. 94 per cent of the commercial tweets included a website link
Facebook to extend advertising on Instagram beyond US
10 Jun 2014
Ads on Instagram, which has over 200 million users, are considered an important source of new revenue for Facebook
Twitter to acquire Namo Media to beef up mobile monetisation
09 Jun 2014
Twitter will integrate Namo Media to its MoPub mobile ad-exchange, which the company acquired in October ahead of its IPO
Omnicom, Twitter combine ad platforms
28 May 2014
Under the deal Omnicom's automated ad buying unit Accuen will be integrated with Twitter's mobile ad exchange MoPub
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
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