Advertising / branding
TCS among Top 100 brands in the US: Brand Finance
13 May 2015
TCS is one of the rare businesses that has sustained the industry AA+ rating for three years in a row
Facebook testing mobile search app to let readers skip Google News
12 May 2015
Facebook is said to be testing an internal search engine for its mobile app that would enable readers directly see news feeds rather than access them from Google news
EU court finds Skype name too similar to Sky
06 May 2015
YouTube viewers to get skip-ads option
10 Apr 2015
Jaguar sets up unique high-wire stunt to promote new XF
18 Mar 2015
Jaguar has teamed up with expert British stuntman Jim Dowdell to perform “a world first high-wire water crossing” in the all-new aluminium-intensive Jaguar XF, using a pair of parallel wires just over an inch thick
Apple facing lawsuit over alleged ‘false' ads for 16GB iPhones
05 Jan 2015
Two Florida-based plaintiffs have filed a class-action complaint on behalf of all of Apple's consumers
Yahoo! to acquire video ad company BrightRoll for $640 mn
12 Nov 2014
This is Yahoo’s second-biggest acquisition after it paid $1.1 billion in 2013 for New York-based social blogging site Tumblr
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
History of hovercraft Part 3...
Today I shall talk a bit more about the military plans for ...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of hovercraft Part 2...
In this episode of our history of hovercraft, we shall exam...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Hovercraft Part 1...
If you’ve been a James Bond movie fan, you may recall seein...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Trams in India | ...
The video I am presenting to you is based on a script writt...
By Aniket Gupta | Presenter: Sheetal Gaikwad
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