Advertising / branding
Tobacco retailers join manufacturers, down shutters
13 Apr 2016
The tobacco lobby says the size of pictorial warnings in India is much larger than the average of 20 per cent that is prevalent among the top five tobacco producing countries, including Brazil and China, comprising around 90 per cent of global tobacco production
Onus on brand ambassadors to prove product quality
12 Apr 2016
A parliamentary committee has mooted changes in the Consumer Protection Bill to penalise celebrities with a jail term of five years and a fine of Rs50 lakh for endorsing claims on product quality, in case the claims prove to be untrue
Internet advertising to overtake TVCs for the first time in 2017
23 Mar 2016
Internet advertising is expected to grow at more than three times the rest of the industry in 2016, says a new report
Trai releases consultation paper on `Issues related to `Radio Audience Measurement’ and ratings
16 Mar 2016
Now, you can WhatsApp misleading ads to ASCI
14 Mar 2016
Tata Motors rechristens its Zica hatchback to Tiago
23 Feb 2016
According to Tata Motors, Tiago was crowd sourced through an online hunt, from a shortlist of the final three entries – Tiago, Civet and Adore
Pay-per-click advertising lacks controls against fraud: study
18 Feb 2016
In 2014, marketers lost $11.6 billion in advertising because of fraudulent clicks
Ad doyen A G Krishnamurthy of Mudra fame dead
06 Feb 2016
AG Krishnamurthy, a doyen in the advertising world who founded Mudra Communications, and the Mudra Institute of Communications (Mica), Ahmedabad, passed away in Hyderabad on Friday
Google shuts Google Play for ad-blockers
05 Feb 2016
TCS named world’s most powerful brand in IT
04 Feb 2016
India's top information technology company Tata Consultancy Services has been rated as the world's most powerful brand in IT services by a leading global brand valuation firm, Brand Finance
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
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