Marketing
After Facebook, Google moves to ban cryptocurrency ads
14 Mar 2018
Google said it will ban online advertisements promoting cryptocurrencies and initial coin offerings starting in June, part of its crackdown on ‘bad ads’ that saw it remove more than 3.2 billion advertisements in 2017
You might be paying too much for ads on Google, Bing
22 Feb 2018
Before you dish out money to bid for a top-ranked ad position on a search engine, you may want to pause and make sure it's actually going to pay off, caution Chang Hee Park, assistant professor of marketing and Manoj Agarwal, professor of Marketing, Binghamton University
Doritos to create crunch-free chips for women
06 Feb 2018
Neighbours to ‘taste the thunder’ as Coke to take Thums Up global
03 Feb 2018
Coca-Cola will launch Thums Up, India’s top carbonated beverage, in neighbouring countries like Bangladesh and Sri Lanka as the company’s studies show people there have similar tastes to India
New marking technique could halt counterfeit goods
29 Jan 2018
Researchers at the University of Copenhagen have developed the world's most secure marking system for combatting pirated goods including pharmaceuticals, foodstuffs, designer merchandise and artwork