Brand Dossier

Microsoft sells Razorfish to Publicis for $530 million

10 Aug 2009

The world's second largest media agency Publicis Groupe has bought Microsoft's advertising agency, Razorfish, to emerge as the undisputed leader in digital comunications

Platinum Equity bids $35 million for Boston Globe: report

08 Aug 2009

PE firm Platinum Equity has offered to acquire the 137-year-old Boston Globe and the rest of the New York Times Co's New England Media Group for $35 million

Pepsi launches Optimism Project

08 Aug 2009

Worldwide internet ad spending falls

08 Aug 2009

Mid Day completes one year in Pune

07 Aug 2009

Go rural, minister advises businesses

07 Aug 2009

Reliance Retail launches its jewellery speciality store ‘Reliance Jewels’ at Mumbai

06 Aug 2009

Americans want easy food labels

06 Aug 2009

Diet Mountain Dew turns purple

06 Aug 2009

Health drink Yakult to be launched in India

06 Aug 2009

Knorr to promote soups in big way

06 Aug 2009

Procter & Gamble tries out social media

05 Aug 2009

Playboy to expand presence in India

05 Aug 2009

Reebok launches new range of cricket footwear

05 Aug 2009

Starcom IP wins digital marketing mandate for Kaya

05 Aug 2009

Management changes at Tequila India

05 Aug 2009

Dabur appoints Bates 141 for creative portfolio

05 Aug 2009

Younger consumers plan to save more in the next six months: MasterCard survey

04 Aug 2009

AOL appoints Stephane Panier as head, Bebo

01 Aug 2009

Jill Beraud to take over as CMO, PepsiCo

01 Aug 2009

Ford’s Taurus to have multi-faceted campaign

01 Aug 2009

Punjab Heritage & Tourism Promotion Board appoints Percept for brand development

29 Jul 2009

Lintas wins Hindware account

29 Jul 2009

USA Today to be launched on August 3

28 Jul 2009

Unitech Wireless appoints Leo Burnett

28 Jul 2009