Brand Dossier

Dentsu Marcom's new Mumbai head is R Ravi Shankar

30 Apr 2008

SanDisk launces high-definition video flash card line

30 Apr 2008

Tatas 57th in global ranking: Brand Finance

28 Apr 2008

HPCL empanels Leo Burnett, JWT and Mudra for its Rs45-crore account

28 Apr 2008

Reliance Mobile introduces HTC P3000 and S720 hand sets

28 Apr 2008

Subhiksha outlines plans to enter Kolkata and Kerala telecom retail

26 Apr 2008

Tata Tea plans a marketing boost to Himalayan mineral water

26 Apr 2008

Cricketer Ishant Sharma brand ambassador for Fly phones

24 Apr 2008

Hitachi rolls out privilege programme for hard disk drive partners in India

23 Apr 2008

Reliance in joint venture with US retailer Office Depot

23 Apr 2008

JWT Bangalore wins ING Vysya Bank's creative work

23 Apr 2008

OOH Media partners CNBC TV18 for Emerging India Awards 2008

22 Apr 2008

Marketing via controversy: The Indian Premier League

21 Apr 2008

Controversy, if used correctly, can be a brilliant, amazingly low cost marketing tool that makes for phenomenal media coverage, and be very effective, if you manage the media well and do not mind the odd dose of adverse publicity in the short term. Dhruv Tanwar takes a look at the flip side of two much publicised events, one a restaurant, and the other the Indian Premier League.

Kingfisher Airlines announces ‘Fly Kingfisher Fair Play Award’ for DLF Indian Premier League

21 Apr 2008

Weightage norms for packaged products to change soon

18 Apr 2008

I&B Ministry says no more surrogate ads; broadcasters seek clarifications

17 Apr 2008

Bharti commences retail operations from Ludhiana with ‘EasyDay’, sans Wal-Mart

17 Apr 2008

Whirlpool ups ad spend by 10 per cent, strengthens product portfolio

16 Apr 2008

Vidya Balan new brand ambassador for Toshiba

16 Apr 2008

HTC launches GPS enabled PDA phone P3470 in India

16 Apr 2008

Godrej Sara Lee introduces Ambi Pur Aromatherapy range of car perfumes

15 Apr 2008

RAPA Awards 2007 draws 1,000 entries

14 Apr 2008

Ryan Menezes joins McCann Erickson as executive creative director

14 Apr 2008

Euro RSCG to manage advertising and PR for MDLR Airlines

14 Apr 2008

CDMA revenue per user rises, GSM earnings dip

12 Apr 2008