Brand Dossier
Tatas 57th in global ranking: Brand Finance
28 Apr 2008
Marketing via controversy: The Indian Premier League
21 Apr 2008
Controversy, if used correctly, can be a brilliant, amazingly low cost marketing tool that makes for phenomenal media coverage, and be very effective, if you manage the media well and do not mind the odd dose of adverse publicity in the short term. Dhruv Tanwar takes a look at the flip side of two much publicised events, one a restaurant, and the other the Indian Premier League.