Brand Dossier

Ministry sets up panel to review TRP system

13 May 2010

Frito-Lay introduces Aliva Tangy Mango

12 May 2010

M&M's new TV ad for Xylo brings auto and fashion together

12 May 2010

Trash Google, says Yahoo’s new $85-million ad campaign

07 May 2010

Times loses ground to Dainik Jagran as most-read paper: IRS

06 May 2010

The Times of India has lost readership, along with five of the top 10 English dailies - The Hindu, Deccan Chronicle, The Economic Times and DNA. while the readership of Hindustan Times, The New Indian Express, Mid-Day and Mumbai Mirror has gone up

Brand Calculus launches Kiwi Kiss Fro Yo in India

27 Apr 2010

Yatra breaks “Go See the World” campaign aimed at young affluents

15 Apr 2010

Limca unveils summer campaign ‘Splash of freshness’

13 Apr 2010

Idea goes online with ‘Use Mobile Save Paper’ campaign

05 Apr 2010

Kaushal Dalal joins Aidem Ventures as executive VP

05 Apr 2010

HCL re-launches Beanstalk desktops

05 Apr 2010

Sony Ericson’s new brand ambassador Kareena launches 5 high-end mobiles

30 Mar 2010

Idea's 'oongli cricket' proves a hit

26 Mar 2010

Aircel INQ tie-up to offer ‘dynamic social’ handsets

17 Mar 2010

Abhishek Bachchan to be face of Videocon d2h

09 Mar 2010

Air India offers 10-per cent discount on purchase of web tickets

06 Mar 2010

Motor-bikes up for grabs in the new Thums Up campaign

05 Mar 2010

Reliance Trends opens flagship store in Thane

05 Mar 2010

Calcutta High Court stays HUL's Rin V/s Tide commercial

By By Navpreet Panjrath | 05 Mar 2010

The Calcutta High Court today restrained FMCG major Hindustan Unilever from telecasting its controversial comparative Rin v/s Tide TV commercial.  Navpreet Panjrath reports

NDTV Greenathon II to lighten homes again

04 Mar 2010

Micro Star International opens first brand store in India

04 Mar 2010

Tata Teleservices plans to compensate subscribers for poor service

04 Mar 2010

In a path-breaking initiative launched by company on the 171st birth anniversary of Tata Group Founder, Sir Jamsetji Nusserwanji Tata, Tata Teleservices has injtroduced the industry's first endeavor to see customer service stand out as a key differentiator

P&G moves HC against HUL; may launch tit-for-tat ad

04 Mar 2010

Even if P&G gets a favourable verdict, HUL may not  mind withdrawing the ad, as its purpose has already been served with the ad having a free run for almost a week

Loop mobile launches mobile service gallery for customers

03 Mar 2010

Former president Abdul Kalam, Ratan Tata India's most trusted

02 Mar 2010

Dr APJ Kalam and Ratan Tata lead the list of India's most trusted