Brand Dossier
Update 2: Rs1-lakh car to be a profitable proposition: Ratan Tata
By Mohini Bhatnagar | 10 Jan 2008
Proving the sceptics wrong, Ratan Tata unveiled the Rs1-lakh small car at the ongoing Delhi Auto Show. Moreover, the venture will be a profitable one for Tata Motors, he says.
Tata motors launches the Rs 1-lakh car, Nano
By Dhruv Tanwar | 10 Jan 2008
After a 4-year wait, the Tata small car, Nano, that every other automaker has been waiting anxiously to see, was finally unveiled by Ratan Tata at 12:00 noon today.
Bajaj Auto to market its small car in four years
08 Jan 2008
Ford names Tata as preferred bidder for Jaguar, Land Rover
By Our Corporate Bureau | 03 Jan 2008
Tata Motors has been named the preferred bidder for Ford's Jaguar and Land Rover, and has the unions batting for it as well.
Vishal Retail opens showrooms in UP and Shimla
01 Jan 2008
Counting cars in 2008
31 Dec 2007
Here's a preview of what to expect on the Indian roads in 2008 - a few of the to-be-launched cars, which you may even catch a glimpse of at the Auto Expo '08 at New Delhi.
Indiabulls partners French insurance co Sogecap
31 Dec 2007
Incredible response to Incredible India campaign
31 Dec 2007
The tourism sector witnesses an incredible 12.7 per cent rise in the arrivals of foreign tourists, and 17.72 per cent growth in forex earnings, on the back of the Incredible India campaign.
Loyalty is overrated
By Dhruv Tanwar | 28 Dec 2007
Or is it, really? Let’s face it, what the apple core is to the apple, the backbone is to the human skeleton – and a critical mass of loyal customers is to a business, irrespective of its size. So, when does loyalty become overrated? Taking customer loyalty as a case in point, this article takes a brief look at the concept of loyalty, and what it means today. By Dhruv Tanwar