Blue Dart named ''Superbrand''
By Our Corporate Bureau | 19 Aug 2003
Present
in 18 countries, Superbrands is committed to recognising
enduring brands and encouraging brand development.
The
Blue Dart brand was chosen from over 700 brands across
98 categories by a jury comprising eminent professionals
from advertising and marketing. The selection was based
on parameters such as mind dominance, and trust and emotional
bonding that create strong customer loyalty.
Says
Blue Dart managing director Clyde Cooper: "We are
happy that Superbrands has recognised Blue Dart's single-minded
focus towards its customers."