Advertising network InMobi says smartphone growth outpacing others
06 Jan 2011
The rising media consumption through smartphones spells a change for the Asian mobile advertising community, latest research from independent mobile ad network, InMobi has found.
''While consumers are already using their mobile devices as the primary screen in these emerging markets, the opportunity for marketers as adoption of smartphone technology increases will transform the global media landscape,'' said James Lamberti, vice president of global research and marketing at InMobi.
Mobile advertising trends in Asia and India between July 2010 and October 2010 have revealed that the Asian market grew by nine per cent in the duration, recording about 1 billion impressions, driven by huge increases in smartphone impressions (+719 million impressions, 47 per cent growth).
iPhone OS and Android gained +9.3 share points from July to October; however, they still significantly trail the market leading Nokia and Symbian OS, who collectively represent 41.2 per cent of impressions in the region, as per the research .
Nokia-manufactured devices still maintain the majority of impressions in the region (57 per cent share).
InMobi found that Nokia devices represent nine of the top 10 handsets, trailing only the Apple iPhone. The iPhone leads all of the Nokia devices by a significant margin, holding 8.2 per cent share.
