Brand Dossier

Microsoft sells Razorfish to Publicis for $530 million

10 Aug 2009

The world's second largest media agency Publicis Groupe has bought Microsoft's advertising agency, Razorfish, to emerge as the undisputed leader in digital comunications

Platinum Equity bids $35 million for Boston Globe: report

08 Aug 2009

PE firm Platinum Equity has offered to acquire the 137-year-old Boston Globe and the rest of the New York Times Co's New England Media Group for $35 million

Pepsi launches Optimism Project

08 Aug 2009

Worldwide internet ad spending falls

08 Aug 2009

Mid Day completes one year in Pune

07 Aug 2009

Go rural, minister advises businesses

07 Aug 2009

Reliance Retail launches its jewellery speciality store ‘Reliance Jewels’ at Mumbai

06 Aug 2009

Americans want easy food labels

06 Aug 2009

Diet Mountain Dew turns purple

06 Aug 2009

Health drink Yakult to be launched in India

06 Aug 2009

Knorr to promote soups in big way

06 Aug 2009

Procter & Gamble tries out social media

05 Aug 2009

Playboy to expand presence in India

05 Aug 2009

Reebok launches new range of cricket footwear

05 Aug 2009

Starcom IP wins digital marketing mandate for Kaya

05 Aug 2009

Management changes at Tequila India

05 Aug 2009

Dabur appoints Bates 141 for creative portfolio

05 Aug 2009

Younger consumers plan to save more in the next six months: MasterCard survey

04 Aug 2009

AOL appoints Stephane Panier as head, Bebo

01 Aug 2009

Jill Beraud to take over as CMO, PepsiCo

01 Aug 2009

Ford’s Taurus to have multi-faceted campaign

01 Aug 2009

Punjab Heritage & Tourism Promotion Board appoints Percept for brand development

29 Jul 2009

USA Today to be launched on August 3

28 Jul 2009

Unitech Wireless appoints Leo Burnett

28 Jul 2009

Featured articles

Lighter than air, yet very, very powerful

By Kiron Kasbekar | 03 Jan 2024

In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!

COP28 explained: A closer look at COP28's climate change solutions

By Aniket Gupta | 27 Dec 2023

The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.

What is a Ponzi scheme?

By Aniket Gupta | 06 Dec 2023

Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.

The Rise and Rise of HDFC Bank

03 Jul 2023

HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp

India’s Millet Revolution To Enrich Global Food Basket

02 Apr 2023

Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent 

Market predator Hindenburg preys on Adani stock

06 Mar 2023

Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation