Brand Dossier
Dalda to be relaunched as Husband’s Choice
08 Sep 2009
Aoollo Tyres to have new brand image
08 Sep 2009
Planet Sports opens its 8th store in Mumbai
03 Sep 2009
Zaki Ansari, Subhash R. Ghosh jpin UTV new media
03 Sep 2009
NDTV Lumière now on Tata Sky
03 Sep 2009
Croma unveils new products at its stores
03 Sep 2009
Hyundai launches new Santro
02 Sep 2009
Tata Tele introduces pay per call; no matter the duration
By Mohini Bhatnagar | 02 Sep 2009
Tata Teleservices has jolted its rivals by introducing the pay per call system, charging callers a flat rate per call rather than on the uration, reports Mohini Bhatnagar
Tata Tea aims to emerge as global beverages leader
02 Sep 2009
Tata Tea plans a brand transformation as a global beverages brand to reflect the diversified portfolio beyond tea that includes bottled water and health drinks
Sony India to spend Rs5 crore in festive season
02 Sep 2009
Budweiser looks for creative agency
02 Sep 2009
Levi’s appoints global CMO
01 Sep 2009
Actress Amrita Rao to promote Vivel shmpoos
01 Sep 2009
Latest articles
Featured articles
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
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History of hovercraft Part 2...
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History of Hovercraft Part 1...
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