Innovations in technology and the spread of social networking have provided buyers with new tools for discovering, comparing, evaluating, choosing and experiencing brands, reveals a new IBM study.

Inter-ministerial panel to look into issue of misleading advertisements

17 Nov 2011

Microsoft, Yahoo, AOL join hands to share ad space

09 Nov 2011

Yahoo Inc, Microsoft Corp and AOL Inc have announced a partnership to pool unsold display ad space in a bid to combat the online advertising dominance of Google Inc and Facebook

Philips continues global media relationship with Carat

08 Nov 2011

Yahoo to buy online advertising firm Interclick for $270 million

02 Nov 2011

DAVP on revamp mode, says Ambika Soni

01 Nov 2011

Omnicom acquires 51-% stake in Anil Ambani's Mudra Group

31 Oct 2011

The $12.5-billion marketing and communications firm Omnicom Inc, yesterday acquired a majority 51-per cent stake in Anil Ambani-owned advertising and communications business Mudra Group.

WPP projects improved full year margin forecast

28 Oct 2011

Pepsi launches limited-edition Diwali cans , PET bottles

27 Oct 2011

TTL integrates CDMA and GSM platforms under common brand Tata Docomo

19 Oct 2011

Cobra Beer revamps its brand image

11 Oct 2011

Fortune Brands renamed Beam Inc after splitting businesses

05 Oct 2011

After shedding its home, security and sports businessess, Fortune Brands, the world's fourth-largest premium spirits company, rebrands itself

Indian internet users to triple by 2014: Google

16 Sep 2011

UK advertising watchdog pulls up Tesco over sausage ad

15 Sep 2011

Tata among world's 50 most valuable brands; Google tops

13 Sep 2011

Brand Tata has entered the league of the top 50 valuable global brands, being ranked at 41, with technology giants Google, Apple, Microsoft and IBM leading the list of the top 5.

Twitter to step up “promoted tweets” in bid to cash in on growing user base

09 Sep 2011

Google settles Canadian pharma ad probe for $500 mn

25 Aug 2011

The $500-million settlement, one of the largest ever in the US, represents the gross revenues Google collected from ads placed by Canadian pharmacies

Page no. 17 of 94

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