Advertising / branding
TCS ranked world's 4th most valuable IT services brand
05 Mar 2013
TCS was the single largest contributor to the overall Tata brand and was ranked the world’s 39th most valuable brand by UK-based brand valuation firm Brand Finance Plc
Swiss luxury watch-maker Rolex voted UK’s top consumer brand
26 Feb 2013
This is the first time in six years that a brand has been ranked on top for two years in a row, leaving technology giants Apple and Microsoft trailing at second and third place
Luxury brand advertising: stronger visuals, fewer words
14 Feb 2013
Advertising for luxury brands is different from mass product advertising. It is aimed more at evoking aspirational desire than creating direct sales, says Kinjal Medh, COO, Draftfcb Ulka's Cogito Consulting, analysing the findings of Cogito's study, Marque de Luxe
Advertising could generate £100 bn for UK economy: report
01 Feb 2013
The report, based on a cross-country analysis covering 17 markets over 14 years, says figures showed that for every £1 invested in advertising, £6 was generated towards the UK's GDP
RIM becomes BlackBerry
31 Jan 2013
The legal name change to BlackBerry from RIM will take affect after shareholders approve the decision, but the company has already begun to do business under its new name
Nokia, Samsung, Sony rank as India's most trusted brands
30 Jan 2013
Nokia leads for the third consecutive year, while Samsung and Sony have both moved up two ranks from last year to occupy the second and third positions
Future of Kellogs Frosties’ cereal mascot in doubt amid falling sales as parental concerns rise
28 Jan 2013
Carlyle Group led consortium to buy Chinese display-advertising provider Focus Media for $3.7 bn
20 Dec 2012
Ista Hotels to be rebranded as Hyatt Hotels
30 Oct 2012
Ad campaign to boost new businesses
04 Oct 2012
UK high court ruling upholds Cadbury's claims over colour purple
03 Oct 2012
Cadbury is the proud owner of the colour purple, a high court judge in UK has ruled, provided it is wrapped around several blocks of sugar, milk, cocoa and emulsifiers
Deccan Chargers good fit for Videocon's brands: Venugopal Dhoot
07 Sep 2012
Videocon's branding budget had been pegged at Rs200 crore per annum and according to chairman Venugopal Dhoot owning an IPL team would be a value buy as a branding exercise for the company
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
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