Advertising / branding
Honda Motor Co to get new identity by month end
07 Sep 2012
Twitter to let advertisers target users by interest
31 Aug 2012
Twitter has moved to a strategy of actively sifting through what each user is reading and tweeting to learn every individual's interests
Management, private equity firms jointly bid $3.5 bn for China’s Focus Media
14 Aug 2012
Chairman and CEO Jason Nanchun Jiang owns about 18 per cent stake in Focus Media, China’s largest display-advertising provider
Is advertising on Facebook dead?
13 Aug 2012
Is advertising on Facebook dead? Well, not yet. But I do believe it is in the ICU. By Raj Halve
Global social media revenues to reach $16.9 billion in 2012
26 Jul 2012
With marketers allocating a higher percentage of their advertising budget to social networking sites, global social media revenues are forecast to reach $16.9 billion in 2012
Air Arabia’s new safety video is no kidstuff
23 Jul 2012
BBC’s ‘VirtualBagel’ experiment does not prove Facebook Advertising ineffective
16 Jul 2012
The effectiveness of advertising on Facebook is being called into question following revelations from the BBC that its ‘VirtualBagel’ experiment, an imaginary business which it started in a bid to test it, received 1,600 ‘likes’ in just 24 hours despite the fact that the ‘VirtualBagel’ page offered no products or interesting content. By Hannah Kimuyu, director of paid media at independent specialist SEO and PPC consulting and technology firm, Greenlight
Japan’s advertising giant Dentsu to buy British rival Aegis for $5 billion
12 Jul 2012
The deal is the largest ever in global advertising business, after WPP’s $4-bn purchase of Young & Rubicam in 2000 and Publicis’s $3-bn acquisition of Bcom3 Inc in 2002
Yahoo, Facebook end patent dispute; launch advertising alliance
09 Jul 2012
The agreements include a patent portfolio cross-licence under which Yahoo and Facebook form a strategic advertising partnership and distribution arrangements
WPP Group to acquire digital agency AKQA
21 Jun 2012
TRAI slaps 12 minutes per hour cap on TV ads
15 May 2012
End of an era: iGate drops ‘Patni’ from its brand name
08 May 2012
Patni Computer Systems brought together iconic Infosys founder N R Narayana Murthy and most of the other co founders
ASCI ties up with TAM to check misleading ads
18 Apr 2012
Tata in Brand Finance's global top 50
20 Mar 2012
Historically, the Tata brand equity has always been very strong with the group having been regarded as one of the world’s most reputed organisations for a number of decades
Twitter launches service to buy and place ads
17 Feb 2012
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
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