Advertising / branding
Google to add user photo to ads
12 Oct 2013
BCCI awards title sponsorship to Star, ESPN
03 Oct 2013
Tata DoCoMo launches new brand campaign
18 Sep 2013
Challenges ahead for Apple from new open mobile operating systems
12 Sep 2013
Telecoms expert Ronald Klingebiel, assistant professor of strategy at Warwick Business School, says new ways apps are delivered on phones could spell trouble for Apple after it unveiled its latest iPhone
AOL to buy video ad platform Adap.tv
07 Aug 2013
In 2012 Adap.tv supported more than 26,000 global ad campaigns, which ran on approximately 9,500 websites and was used by many top brand advertisers
Publicis, Omnicom merging to create an advertising powerhouse
29 Jul 2013
The merged Publicis Omnicom Group will overtake current market leader WPP Plc as the world’s largest advertising group
Apple rated top technology brand in Harris Poll EquiTrend study
29 Jul 2013
Even after Steve Jobs, Apple continues to hold its spot as the top technology brand across three mainstream categories — Computer, Tablet and Mobile Phone
Two top ad firms Publicis, Omnicom in merger talks
27 Jul 2013
Two of the world’s large advertising firms Publicis Groupe SA and Omnicom Group Inc are in merger talks, which if successful, would create the world's largest advertising conglomerate
San Francisco mulls aerial advertising ban
23 Jul 2013
Foods advertised on popular children's websites do not meet nutrition standards
By By Megan Orciari | 09 Jul 2013
Japanese advt giant Dentsu plans $1.2-bn share issue to repay debt
04 Jul 2013
Japan’s No.1 advertising group Dentsu Inc, which recently acquired leading British marketing firm Aegis Group Plc, plans to raise approximately ¥120 billion ($1.2 billion) through a public issue to repay its deb
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
History of hovercraft Part 3...
Today I shall talk a bit more about the military plans for ...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of hovercraft Part 2...
In this episode of our history of hovercraft, we shall exam...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Hovercraft Part 1...
If you’ve been a James Bond movie fan, you may recall seein...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Trams in India | ...
The video I am presenting to you is based on a script writt...
By Aniket Gupta | Presenter: Sheetal Gaikwad
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