Advertising / branding
Google introduces product listing ads in India
17 Jun 2013
WPP in data-sharing pact with Twitter
07 Jun 2013
While Twitter data would help WPP provide its customers access to more real-time information, the deal enables Twitter to expand its revenue sources to reach $1 billion in sales by 2014
Food commercials excite teen brains more than mobile plans, cars
09 May 2013
Watching TV commercials of people munching on hot, crispy French fries or sugar-laden cereal resonates more with teens than advertisements about cell phone plans or the latest car
Media buyers say they dealt with UK ad sales teams
06 May 2013
While Google claimed before a UK parliamentary panel that its staff in the country was not involved in sales, digital media buyers claim they had been dealing with the internet giant's sales teams in the country
New study says big brands buying fake Twitter followers
27 Apr 2013
Two security researchers have revealed that several big name brands are inflating their social media numbers by purchasing fake followers.
Small businesses see red in browsers’ ad blocking technology
25 Apr 2013
Online advertising revenue hit a new high of $36.6 billion in 2012, due partly to customised ad experiences made possible by data tracking.
Budweiser to unveil new “bow-tie” cans from May
18 Apr 2013
Goa adfest plagued with plagiarism charges
12 Apr 2013
Mobile drives growth in UK online advertising
10 Apr 2013
Google to move into grocery delivery with Shopping Express
30 Mar 2013
The delivery service is part of Google's strategy to expand consumer reliance on the internet to enable it to expand into new avenues of online ads, its primary revenue source
Twitter ad revenue set to double this year
28 Mar 2013
Pepsi to unveil new bottle design next month
23 Mar 2013
Comcast Cable bans gun and ammunition ads
23 Mar 2013
Where to place your brand at mega events
By By Mohini Bhatnagar | 13 Mar 2013
Whole Foods to introduce labelling on GM foods
11 Mar 2013
Celebrity endorsement attract kids to junk foods
08 Mar 2013
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
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History of hovercraft Part 2...
In this episode of our history of hovercraft, we shall exam...
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History of Hovercraft Part 1...
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The video I am presenting to you is based on a script writt...
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.jpg "Microsoft, Google challenge Delhi HC order to remove non-consensual content")
