Advertising / branding
CCI orders fresh probe into Google’s misuse of dominant position
15 May 2014
The AdWords programme, through which Google sells keywords to advertisers and displays them in the form of short ads online generates massive revenue for the company
Omnicom, Publicis call off $35 billion merger
09 May 2014
Both companies decided to terminate their proposed merger in view of difficulties and complexities of the transaction
Concept PR acquires I:Connect Enterprises
07 May 2014
ING Vysya rebrands itself Exide Life Insurance after ING exits
06 May 2014
ING Vysya Life Insurance today renamed itself as Exide Life Insurance Co, having got regulatory approval for the change in the wake of the exit of Netherlands-based ING Group from their joint venture
Cinema ad spend in UK fell 14.5% YoY in 2013
29 Apr 2014
Omnicom-Publicis 35-bn mega-merger hits roadblock
26 Apr 2014
The $35-billion trans-Atlantic mega-merger between Omnicom Group and France’s Publicis Groupe SA to create the world's largest advertising business has hit roadblocks over disagreements on the terms of the deal
Global ad spend on internet-enabled devices to jump 14.8% to $137.53 bn
19 Apr 2014
Digital ad spending would make up just over one-quarter of all paid media spending globally, projects a new report
TCS brand value shot 58% in fiscal 2013-14
25 Mar 2014
Tata Consultancy Services (TCS) has been recognised as the fastest growing brand globally in the information technology services sector by Brand Finance; growing faster than IBM, HP and Accenture
Ads can influence ‘smart’ false memories: study
By By Ashlee McGandy | 22 Mar 2014
Goodyear unveils its latest ad blimp
15 Mar 2014
The company which had been working on the redesign for a year with German firm Zeppelin Luftschifftechnik, showed off the new version yesterday
Branding: When does a logo move you?
07 Mar 2014
Display advertising to see boom on internet as cookie-based ads decline
25 Feb 2014
Banner ads are almost passé; and with cookie-based ads becoming increasingly expensive, the future of digital advertising lies with display ads, say new studies
Google acquires ad-fraud detection specialist Spider.io
22 Feb 2014
The acquisition will help Google to instill confidence among its advertisers that the money they are spending on online ads are for their ads being clicked on by real people and not by botnets
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
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