Marketing
Tobacco retailers join manufacturers, down shutters
13 Apr 2016
The tobacco lobby says the size of pictorial warnings in India is much larger than the average of 20 per cent that is prevalent among the top five tobacco producing countries, including Brazil and China, comprising around 90 per cent of global tobacco production
Onus on brand ambassadors to prove product quality
12 Apr 2016
A parliamentary committee has mooted changes in the Consumer Protection Bill to penalise celebrities with a jail term of five years and a fine of Rs50 lakh for endorsing claims on product quality, in case the claims prove to be untrue
Amazon touts India model as formula for success
07 Apr 2016
Plan to sell used iPhones in India meets stiff resistance
07 Apr 2016
Apple's new strategy to boost iPhone sales in India has met resistance from a newly formed Mobile and Communications Council, which includes companies such as Micromax, Intex, and Samsung
IKEA launches virtual reality shopping
06 Apr 2016
Internet advertising to overtake TVCs for the first time in 2017
23 Mar 2016
Internet advertising is expected to grow at more than three times the rest of the industry in 2016, says a new report